By Muhammad Ali Qureshi · Updated 23 October 2026 · 5 min read
Short answer: Sprout Social is a premium social media platform for brands and agencies, with publishing, a shared inbox, reporting and collaboration tools. Pin Magic is a focused tool that creates Pinterest pins from a post link and makes blog images and internal links in WordPress. Pick Sprout Social if you run a team that needs engagement and reporting across networks. Pick Pin Magic if you just need pins and blog images made quickly.
Quick comparison: Pin Magic vs Sprout Social
| Feature | Pin Magic | Sprout Social |
|---|---|---|
| Main job | Creates Pinterest pins and blog images from your content | Publishing, engagement and reporting for many social accounts |
| Makes pin designs from a post link | Yes: paste a link, get 10+ pins from 100+ templates | Not its main job. It publishes content you create |
| Schedules or publishes pins | No. Export PNGs and publish with any tool | Yes, as part of a wider platform |
| WordPress images and internal links | Yes, with the Extension | Not its main job |
| Where it works | Pinterest pins and blog images | Many social networks, which can include Pinterest |
| Best for | Bloggers, creators and shops that need pins fast | Brands and agencies with teams and reporting needs |
| Pricing model | $10/month or $70/year bundle, or $100 once (lifetime) | Premium subscription pricing. Check their site for plans |
Pin Magic is not an enterprise suite and does not try to be. It handles the creation step. For how suites and schedulers compare, see the Internal Linking Tools for WordPress Compared.
What is Sprout Social?
Sprout Social is a well-known platform for managing social media at the brand level. It combines publishing with a shared inbox for messages and comments, team workflows and detailed reports. Companies use it to coordinate several people across many accounts.
Those features matter when a brand has a social team. They matter less when one person is trying to get blog posts to rank on Pinterest. In that case the biggest task is usually making pins, not managing conversations. Pin Magic is built for that task.
Where each tool is strong
Sprout Social is strong at
- A shared inbox that brings messages and comments from many networks together.
- Reporting and analytics designed for brands and clients.
- Team workflows, such as approvals and assigned tasks.
- A professional platform for agencies that handle many clients.
Pin Magic is strong at
- Paste a post link in Studio and get 10+ pins from 100+ templates.
- Your own photos, colours and fonts, exported at 1000 x 1500 PNG.
- The Extension makes blog images with Flow, inserts them into WordPress and adds internal links.
- Low, flat pricing with a one-time lifetime option.
What to keep in mind about Sprout Social
A premium platform and a creation tool are priced and built very differently. Consider these points.
- Sprout Social is built for teams and larger budgets. A solo blogger should check carefully whether the features justify the price.
- Sprout Social publishes content, but pin images and blog images still need to be made first.
- Pin Magic has no inbox, reports or approvals. It is a creation tool.
- Pin Magic does not publish. Use Sprout Social, another scheduler or Pinterest itself to post.
Do you need a platform, or just more pins?
Many bloggers look at big platforms because they want to grow on Pinterest and assume that growth needs a big tool. In most cases growth comes from the basics: good keywords, clear pin text and a steady flow of new pins. A big platform does not make those for you.
Start by asking where your time goes. If it goes into answering messages, reporting to clients and coordinating a team, a platform helps. If it goes into designing pins, writing text and adding images to posts, a creation tool helps more. Read Pinterest marketing strategy for the basics and Pinterest SEO for what to put in pin text.
Agencies often need both: a platform to report and a creation tool to produce volume. See Pinterest and Blog Image Tool for Agencies and compare other agency options such as Pin Magic vs Agorapulse and Pin Magic vs Hootsuite.
Pricing
Pin Magic: the Studio + Extension bundle is $10/month or $70/year. The Extension alone is $5/month or $35/year. The lifetime deal for the bundle is $100 once. See pricing and the lifetime deal.
Sprout Social: it sells premium subscription plans, and features and seats depend on the plan. Plans change, so check the Sprout Social site. Pin Magic does not replace it, so you can add Pin Magic next to your current plan.
Which one should you choose?
Choose Pin Magic if
- You are a blogger, creator or small shop that needs pins and blog images.
- You want low, predictable costs or a one-time payment.
- You do not need an inbox, team approvals or client reports.
Choose Sprout Social if
- You run a brand or agency social team across many networks.
- You need shared inbox, reporting and approvals.
- Your budget supports a premium platform.
Use both if
- Your team publishes and reports in Sprout Social but needs more pins. Make the pins in Pin Magic and publish them through your platform.
How to use Pin Magic with Sprout Social
A team can split the work like this:
- The content lead picks the posts or products to promote and the search phrases to target.
- A team member pastes each link into Pin Magic Studio and generates 10+ pins.
- The designer edits photos, colours and fonts, then exports 1000 x 1500 PNG files.
- A writer adds titles and descriptions using the pin title generator and description generator.
- The pins go into your publishing platform for approval and scheduling over several weeks.
Read Pinterest workflow automation for small teams for a team setup, and how to create a Pinterest publishing workflow for the steps.
Frequently asked questions
Does Sprout Social support Pinterest?
Sprout Social supports Pinterest as one of its networks, so it can publish pins. Check the Sprout Social site for which Pinterest features are on your plan.
Is Sprout Social worth it for Pinterest only?
That depends on your needs. If you need an inbox, reports and team workflows across networks, it can be. If you only need to make and post pins, a lighter setup may be enough. Check the price against the features you will use.
Does Sprout Social create pin designs?
Making pin designs from a blog link is not its main job. Pin Magic Studio does that: paste a link and pick from 10+ pins.
Can I use Pin Magic with Sprout Social?
Yes. Export your pins as PNG files and upload them to your publishing platform like any other image.
Is Pin Magic a Sprout Social alternative?
Not for management, engagement or reporting. Pin Magic only creates pins and blog images. It can replace the design effort, but not the platform.
We describe Sprout Social in general terms because its plans and features change often. Check the Sprout Social website for its current features and prices before you decide.
Keep reading
- Best Pinterest Tools for Every Task (Free and Paid)
- Pinterest Marketing Strategy: A Simple Plan That Works
- Pinterest Content Operations for Growing Brands: A Practical Guide
- Pinterest Workflow Automation for Small Teams: A Practical Setup
- How to Create a Pinterest Publishing Workflow (7 Steps)
- How to Scale Pinterest Publishing Without Hiring Anyone