By Muhammad Ali Qureshi · Updated 23 October 2026 · 5 min read
Short answer: Hootsuite is a full social media management platform built for teams that run many accounts, with scheduling, monitoring and reporting. Pin Magic is a small, focused tool that creates Pinterest pins from a post link and makes blog images and internal links in WordPress. Pick Hootsuite if you manage a lot of channels and need team controls. Pick Pin Magic if you mainly need pins and blog images made quickly and cheaply.
Quick comparison: Pin Magic vs Hootsuite
| Feature | Pin Magic | Hootsuite |
|---|---|---|
| Main job | Creates Pinterest pins and blog images from your content | Manages, schedules and reports on many social accounts |
| Makes pin designs from a post link | Yes: paste a link, get 10+ pins from 100+ templates | Not its main job. It publishes content you create |
| Schedules or publishes pins | No. Export PNGs and publish with any tool | Yes, as part of a wider suite |
| WordPress images and internal links | Yes, with the Extension | Not its main job |
| Where it works | Pinterest pins and blog images | Many social networks, which can include Pinterest |
| Best for | Bloggers, creators and shops that need pins fast | Teams and businesses managing many accounts |
| Pricing model | $10/month or $70/year bundle, or $100 once (lifetime) | Subscription pricing aimed at teams. Check their site for plans |
Pin Magic is not a replacement for a social suite. It handles one step, which is creating pins and blog images. For a wider look at suites and schedulers, see the Internal Linking Tools for WordPress Compared.
What is Hootsuite?
Hootsuite is one of the longest running social media management platforms. Teams use it to schedule posts, watch conversations, answer messages and report on results across many networks. It is designed for people who manage a lot of accounts and need several users to work together.
That breadth is its strength. It also means a Pinterest-only blogger may pay for features they never open. Pin Magic goes the other way. It does very little, on purpose: it makes pins and blog images, and leaves publishing to whatever you already use.
Where each tool is strong
Hootsuite is strong at
- Many social networks managed from one dashboard.
- Tools for teams, such as roles and approval steps.
- Monitoring and reporting across channels.
- A long track record with large organisations and agencies.
Pin Magic is strong at
- Paste a post link in Studio and get 10+ pins from 100+ templates.
- Your own photos, colours and fonts, exported at 1000 x 1500 PNG.
- The Extension makes blog images with Flow, inserts them into WordPress and adds internal links.
- Clear, low pricing with a lifetime option. No team seats to count.
What to keep in mind about Hootsuite
A suite and a pin maker are very different products. Keep these points in mind.
- Hootsuite is built for breadth. If you only need Pinterest, check whether its price and features match how you work.
- Hootsuite schedules content. The pin images and blog images still need to be made elsewhere.
- Pin Magic has no team approvals, inbox or reporting. It is a creation tool.
- Pin Magic does not publish. You need Hootsuite, another tool or Pinterest itself to post the pins.
A suite for management, a tool for creation
Think of the two as different parts of a workshop. A suite is the office: it keeps schedules, approvals and reports in order. A creation tool is the bench where the actual items get made. You can run a workshop with just the bench if you are a one-person blog. A bigger team often needs both.
For agencies and teams, the question is usually how to make many pins without hiring more designers. Pin Magic helps with that part. Read how to scale Pinterest publishing without hiring and Pinterest content operations for growing brands for a team view. Agencies can also see Pinterest and Blog Image Tool for Agencies.
If you are a solo blogger paying for a big suite just to post pins, compare lighter options such as Pin Magic vs Buffer and Pin Magic vs Publer.
Pricing
Pin Magic: the Studio + Extension bundle is $10/month or $70/year. The Extension alone is $5/month or $35/year. The lifetime deal for the bundle is $100 once. See pricing and the lifetime deal.
Hootsuite: it sells subscription plans aimed at teams and businesses, and features depend on the plan. Plans and any free option change over time, so check the Hootsuite site. You can add Pin Magic without changing your Hootsuite plan.
Which one should you choose?
Choose Pin Magic if
- You are a blogger, creator or small shop that needs pins and blog images.
- You want a low, predictable price or a one-time payment.
- You do not need team approvals or social listening.
Choose Hootsuite if
- You manage many accounts across several networks.
- Your team needs roles, approvals and reporting.
- You need monitoring and an inbox, not only posting.
Use both if
- Your team uses Hootsuite to publish but struggles to make enough pins. Make the pins in Pin Magic and publish them through Hootsuite.
How to use Pin Magic with Hootsuite
Here is a simple way to feed a publishing suite with fresh pins:
- List the posts or products you want to promote this month.
- Paste each link into Pin Magic Studio and generate 10+ pins per page.
- Edit photos, colours and text so the pins match your brand. Export 1000 x 1500 PNG files.
- Write titles and descriptions with the Pinterest pin title generator and description generator.
- Upload the pins to Hootsuite and schedule them over several weeks, using your normal approval steps.
For safe posting habits, read Pinterest automation best practices.
Frequently asked questions
Is Hootsuite good for Pinterest?
Hootsuite supports Pinterest as one of many networks, so it can publish your pins. It is a general suite, so check which Pinterest features your plan includes. If Pinterest is your only channel, a lighter tool may be enough.
Does Hootsuite make Pinterest pin designs?
Making pin designs from a blog link is not its main job. Pin Magic Studio does that: paste a link and choose from 10+ pins.
Can I use Pin Magic with Hootsuite?
Yes. Export the pins as PNG files and upload them to Hootsuite like any other image.
Is Pin Magic a cheaper Hootsuite alternative?
Only for one part of the job. Pin Magic creates pins and blog images and costs $10/month, $70/year or $100 once. It does not publish, manage teams or report. If you need those, you still need a suite or scheduler.
Who should pick Pin Magic over Hootsuite?
Bloggers, creators and small shops who mainly need pins and blog images and do not need a multi-network team platform. Larger teams often keep their suite and add Pin Magic for creation.
We describe Hootsuite in general terms because its plans and features change often. Check the Hootsuite website for its current features and prices before you decide.
Keep reading
- Best Pinterest Tools for Every Task (Free and Paid)
- Best Pinterest Automation Tools in 2026
- How to Scale Pinterest Publishing Without Hiring Anyone
- Pinterest Content Operations for Growing Brands: A Practical Guide
- Pinterest Automation Best Practices: Grow Without Getting Flagged
- How to Manage High-Volume Pinterest Posting Without Burnout